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NEW YORK YANKEES 2011 SEASON TICKETS
Published:
 
NEW YORK YANKEES
SEASON TICKET HOLDER 11’
Develop a motivating aesthetic for their 2011 PREMIUM Season Tickets. The goal is for
these ticket designs to reward season ticket holders with inspiring records of Yankee
game attendance and become a source of fan pride. Eventually the tickets will be
worthy of “collector’s items” for Yankees ticket holders and fans everywhere.

• Develop a cohesive theme within each ticket set
• Clean and elegant
• Classic but still fresh and contemporary
• Bold graphical interpretations
• Navy and silver will be primary colors used
• Implement foil treatment boldly and selectively
• Dramatic uses of light and dark
• Inspirational to fans: pride in Yankees history and excitement about future

Champions Suite
Delta Sky360 Suite