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When New York Lottery's Powerball doubled it's starting jackpots from $20 million to $40 million, winners would be the kind of rich where money w… Read More
When New York Lottery's Powerball doubled it's starting jackpots from $20 million to $40 million, winners would be the kind of rich where money was no object. The Lottery needed a campaign to help inspire the imaginations of New Yorkers and drive ticket sales. So we launched the "Yeah, that kind of rich." campaign, and kicked it off with this series of print ads depicting outrageous scenarios that would only be possible for a big Powerball winner. Read Less
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