When The New York Lottery doubled its jackpot they needed a way to communicate the news to the people in a direct manner. The idea was to show the huge amounts of money involved in the jackpot by literally building the campaign out of money.
The headlines for the advertising campaign were created by using bundles of money and sculpting them into various forms.
For this project I had the opportunity to be included as a assistant designer (working to create the various forms / letters) in a team with Craig Ward, Juan Carlos Pagan and the talented team at DDB.
Featured in the Communication Arts Typography Annual, 2012
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