New York City Ballet Concept Design

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  • AKQA New York pitched New York City Ballet in 2008 and won the business with these design concepts, which included a digital vision for the entire brand encompassing a site redesign, new services & content distribution, as well as ¬†advertising initiatives. Unfortunately, for budgetary reasons concerning the technical infrastructure, the project was cancelled. These designs are therefore not online and not expected to enter production.¬†