In conjunction with the New Museum’s building-wide exhibtion, “NYC 1993: Experimental Jet Set, Trash and No Star,” which features art made or shown in New York during this seminal year, “Recalling 1993” transforms every surviving pay phone in Manhattan into a geolocated portal back to a year that saw visual art, music, advertising, politics, literature and the media change dramatically.
To access “Recalling 1993,” dial toll-free 1--FOR-1993 from any Manhattan pay phone. Once connected, caller will hear stories of sweeping change and personal experiences tied to the neighborhood where they’re standing.
From Mario Batali recalling the opening of his first restaurant in the West Village to Robin Byrd remembering Times Square’s sordid past, uncensored memories from these and myriad other notable New Yorkers bring listeners back to a very different New York from the one we know today. Historical narrators for “Recalling 1993” include WNYC radio host Brian Lehrer, Village Voice columnist Michael Musto, and New York City tour guide Timothy “Speed” Levitch.
Other “Recalling 1993” contributors include the High Line’s Joshua David, punk rocker Johnny Puke, pitcher Jim Abbot, New York Fashion Week creator Fern Mallis, Riot Grrrl documentarian Abby Moser, streetwear legend David Ortiz, Club Kid James St. James and the now-shuttered St. Vincent Hospital’s Sister Miriam Kevin.
We were originally briefed to design a billboard for the exhibition. There were about 8 billboard ideas, one of which included a payphone. In true Droga5 fashion, we decided to take over 5,000+ payphones because it’s just cooler that way. The project cost $10,000 and took 1.5 months to complete. I was involved in the initial concepting phase, experiential and social concepting, website and out-of-home designs, and research.
Chief Creative Officer: David Droga
Associate Creative Director: Jerry Hoak / Ray Del Savio
Creative Mutant: Jen Lu
Copy Writer: Colin Lord
Art Director Intern: Daniël Sumarna
Copy Writer Intern: Bryan Wolff
Head of Integrated Production: Sally-Ann Dale
Executive Producer: Scott Chinn
Executive Interactive Producer: Lindsey Slaby
Producer: Jennifer McKenzie
Production Assistant: Goldie Robbens
Technical Director: David Justus
Creative Technology Lead: Fran Devinney
User Experience Director: Kathrin Hoffman
User Experience Designer: Eileen Tang
Associate Digital Producer: Ian Graetzer
Senior Print Producer: Jeannie O'Toole
Print Production Assistant: Annick Thomas
Brand Strategist: Matthew Gardner
Strategy Intern: P.J. Mongell
Researcher: Sarah Gancher
Research Intern: Amelia Barry / Bo JacoberPartners: Village Voice / Van Wagner / Gawker