This advertising campaign was created to support the changes in Moscow transport system. Now it has 4 types of tickets: Edinyi ("All inclusive") card, TAT card (for trolleybus-autobus-tram), 90 minutes (if your trip fits 90 minutes and you can change the transport as you want) and Troyka (digital card that unites all the features of others; the most innovative one).
The campaign was more educational to explain people the befefits of the new system. The tickets have nice-looking and modern design to give passengers pleasure in everyday usage. "Troyka" was obviously inspired by London's Oyster and gives the same opportunities.
Agency: Saatchi&Saatchi Russia
Design team: Sergey Sidorov, Vlad Boerean, Natasha Matsievskaya
Creative team: CD Stuart Robinson, AD Yuri Polonski, CW Tanya Moseeva
Account team: Alex Shifrin, Ilona Ivanova
Producer: Medea Arshba
Producer: Alexey Yakubenko
Director: Roman Zhirnykh
Composer: Max Kouznichenkov