New Leaf Paper | Notebook Product Line
At Willoughby, we created a product line for New Leaf Paper, a leader in environmentally responsible paper. Each notebook consists of a nature-inspired theme: forest, birds, flowers & tides. To reinforce this concept, quotes relating to conservation & the beauty of nature are incorporated into the design. When lined up, the notebook series spell "LOVE".
Sold at Target, Office Depot & Whole Foods.
Designed at Willoughby Design
Client: New Leaf Paper
Art Director: Zack Shubkagel
Designers: Cat Coquillette, Stephanie Lee, Jordan Jacobson, Kevin Garrison