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Created an Identity for Waters Academic Programs, for Print and Web communications Waters understands the challenges and opportunities facing ac… Read More
Created an Identity for Waters Academic Programs, for Print and Web communications Waters understands the challenges and opportunities facing academic scientists. Having best in class technologies enables possibilities. Waters is pleased to assist with the Waters Academic Grant Program. Also The Institutional Instrument Program for Universities. Offers Extended warranty options, hands-on training and exclusive access to Waters’ worldwide team of scientists are included in this program. Read Less
Published:

New Identity for Waters Centers of Innovation
Establish identity for this prestigious global partnership.
 
My Role:
- creative direction
- photo shoot art direction
- ongoing event materials
- interior branding design for laboratories
- design various print and online templates


 
 
 
 
 
 
 
 
 
Background: The four rings I created as a part of the identity came about after thoughful reflection about what the partnership means. I established the 4 pillar words, and designed rings to visually show how they are all  important attributes and how they are all connected.
The Phenome Centre

The mission of the Phenome Centre is to transform scientific knowledge of causes and mechanisms of diseases by combining analytical science, epidemiology and clinical expertise.
Through state-of-the-art liquid chromatography-mass spectrometry and nuclear magnetic resonance, the Centre analyzes both patient and population based samples to discover new prognostic biomarkers, improve diagnostic techniques, and provide early identification of drug efficiency and safety for its partners.

An identity needed to be created for this network of Phenome Centres across the globe. These Centres
significantly improve understanding and prevention of diseases such as diabetes, autism, heart disease and others.


My Role:
- logo/identity creation
- ongoing development of branded materials both online and print
- interior branding design for laboratories

 
This shows a behind-the-scenes approach that I take for identity creation. The mark is derived from a thoughtful understanding of the product (or program) that is then developed and transformed visually to represent its significance.
Rendering created to represent the identity signage at Imperial College.
4 large permanent display headers at the Phenome Training Center Laboratory at The Imperial  College, UK.
New identity Branding
The International Food Safety Training Laboratories
Summary:
Waters corporation partners and collaborates with  customers to gain a deeper knowledge of their processes and needs –and to drive our instruments, software, and service innovations. Waters supports The International Food Safety Training Laboratory (IFSTL), this important global network and assists in improving the capabilities of both government and global partners as we all work together to improve food safety.
 
A visual identity needed to be created for this new global network. I created the brand identity along with establishing brand guidelines for global distribution for a visually consistent brand.
 
My Role:
- creative direction
- print materials development
- website templates
- photo resource library
- online and offline marketing to support lab initiatives
- assist with social media strategy and online program design
 
 
 
 
 
 
 
 
 
Waters Academic Grant program:
My Role: 
- creative direction and design for new identity
- print materials development
- online and offline marketing to support lab initiatives