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Integrated branding program for the New Haven Meatball House.
New Haven Meatball House
The New Haven Meatball House continues the trend of small restaurants focusing on casual classics with fresh and imaginative reinvention. Set in the hometown of Yale University, New Haven Meatball House has become a destination for diners seeking quality Italian food and craft beer and wine.
Design cues were taken from antique signage and the typewriter era to reflect the restaurant's warm, vintage interior. Flecked paper stock and rich reds were a natural choice for a space surrounded by rustic bread and tomato sauce, and the simplistic layout and limited type palette is a reflection of the restaurant's straightforward approach to food.
The program included brand marks, menus, stationery, signage, environmental graphics and apparel.
Designer: Jim Hargreaves
Seal: Doug Dean
Creative Director: Larkin Werner