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Volkswagen launched the New Beetle worldwide in 2012. As part of the launch in China, the Beetle Gene Website was created to attract music lovers… Read More
Volkswagen launched the New Beetle worldwide in 2012. As part of the launch in China, the Beetle Gene Website was created to attract music lovers to the site and the car. DJ Wordy, 3x China DMC champion, takes viewers through a personalized journey to experience the New Beetle. Viewers must log onto their Weibo account and will see photos and posts from their own account integrated into their trip, highlighting the New Beetle’s sportier aspects, the varied history of the Beetle and the strong connection with music, culminating with a personalized MV . G2S produced all of the video material, 3D animation and MV content for the website. Read Less
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