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About

About

New Audi A3 launch campaign.
Published:
Brief:
Launch the new Audi A3.
 
The message:
The new Audi A3 brings a lot of new features and technologies never seen before. Like the MMI touch system which allows you to write numbers, destinations and more just using your finger.
 
Insight:
When someone brings a new innovative thing to life, the world makes a step forward.
 
Tagline:
New Audi A3. Shifts evrything ahead.
 
The commercial was broadcasted both in Italy and Spain.
 
 
Commercial
 
TVC & web
 
 
 
OOH
 
 
 
Client: Audi
Agency: Verba DDB
Executive Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Giovanni Adamo