After the age of television, connecting with your audience has become harder. The Internet and social networks are a great platform but they are full of noise. To help brands engage with their customers, you need to build true relationships. Netluv (now part of BANG!) was born to create and consolidate this connections.
"Even before we started as a business, we knew that our purpose was to help companies to befriend their customers." – Roberto Robles, CEO of netluv in 2010.
We (as BANG!) created Netluv’s naming, developed its corporate identity and designed several applications.
Netluv wanted to communicate three things:
1) Connections between people, generated through social networks and the Internet.
2) Infinity as something that lasts forever, a bond that does not break.
3) Friendship as a relationship that can be developed between customer and brand.
The Netluv name is a portmanteau that refers to "net" and "love" together. Love is an infinite loop between the customer and the brand through the internet.