Net Entertainment, Corporate brochure

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    Net Entertainment is a premium world leading supplier of digitally distributed gaming systems used
    by some of the world’s most successful online gaming operators. Net Entertainment was one of the pioneers
    in online gambling, founded in 1996 by one of Scandinavia’s leading off-line casino operators.
  • The question
    The company’s former corporate brochures tend to lean heavily on character images, which gave the impression that Net Entertainment was ‘just’ a game developer. Our agency was asked to create a brochure that would be in line with the company's profile of being a provider of complete gaming systems for operators who want to start an online casino.
    The challenge
    In order to present Net Entertainment properly on the world stage we wanted to create a storyline that would tell the reader – even if he would only look at a glance – that Net Entertainment is a trustworthy, cooperative and innovative company.
    The concept
    The story of Net Entertainment is build from a delicate mix of communicative items. Imagery, headlines, figures, endorsements, text and infographics are carefully selected and created to compose a comprehensive and appealing story.
    Client: Net Entertainment
    Project: Corporate Brochure
    Agency: Total Public // Total Identity
    Creative Director: Edwin van Praet
    Design: Edwin van Praet, Yu Zhao
    Desktoppublishing: Paul Monster
    Client Services: Erik Mastebroek
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