Nesquik is an iconic and much loved brand by kids and parents alike but growth has been challenged by Nesquik being perceived as a sugary treat, with low nutritional value. Today’s mom is looking for healthy options for her kids. The reality is that reduced sugar Nesquik with milk not only tastes great, but is packed with nutrition. “quikcalcium”, paired with visuals of healthy active kids, assures mom that great tasting Nesquik is the the “quickest” way to get calcium into her kids.
CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann) Art Director: Chris Paleczny (Torre Lazur McCann) Copywriter: Marc Genesee (Torre Lazur McCann)