It’s the classic mom vs. kid showdown over nutritional choices. Kids want tasty. Mom’s want healthy. With the iconic brand Nesquik, tasty is never in question, but healthy has been. Nequik’s new 1/3 less sugar variety helped to restore some nutritional credibility, and create a win-win situation that everyone can feel good about.
CREDITS: Creative Director/Copywriter: Tracey Cooke (Torre Lazur McCann) Art Director: Chris Paleczny (Torre Lazur McCann)