Nescau Radical Sessions - Summer Activation
@ Fun Marketing | North Champ
Honu Beach - Mar del Plata, Argentina
Develop a a summer themed activation to help position Nescau as a "hip" energy drink alternative for kids/ teens, and create large scale brand recognition following its recent launch in the country.
We created and designed the "Nescau Radical Sessions" which took place in Mar del Plata, one of Argentinas most popular costal cities. These sessions brought together extreme sports, surfing competitions, giant inflatables and delicious beverages, attracting huge crowds to join in on the fun.
The event lasted for about a month and was a huge success, increasing brand recognition amongst its target audience and positioning Nescau as a strong energizing beverage.