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We created and designed the "Nescau Radical Sessions" which took place in Mar del Plata, one of Argentinas most popular costal cities. These sess… Read More
We created and designed the "Nescau Radical Sessions" which took place in Mar del Plata, one of Argentinas most popular costal cities. These sessions brought together extreme sports, surfing competitions, giant inflatables and delicious beverages, attracting huge crowds to join in on the fun. Read Less
Published:
Nescau Radical Sessions - Summer Activation

@ Fun Marketing | North Champ 
www.funmarketing.com.ar
 
Client: 
Nestlé

Location:
Honu Beach - Mar del Plata, Argentina

The Brief: 
Develop a a summer themed activation to help position Nescau as a "hip" energy drink alternative for kids/ teens, and create large scale brand recognition following its recent launch in the country.

Execution:
We created and designed the "Nescau Radical Sessions" which took place in Mar del Plata, one of Argentinas most popular costal cities. These sessions brought together extreme sports, surfing competitions, giant inflatables and delicious beverages, attracting huge crowds to join in on the fun. 
 
The event lasted for about a month and was a huge success, increasing brand recognition amongst its target audience and positioning Nescau as a strong energizing beverage.

 
 
Crowd gathering around the climbing wall
The Rafical Sessions Half Pipes
Graffiti artist customizing skate /surf boards for Nescau fans
Street view of the 5m Nescau inflatable can and climbing wall above the beach tents.
Some celebrities posing
The surf tournament finalists
The Nescau - Reef Surf tournament trophies developed for the event.
The mechanical surf machine, totally developed fot the event.
Kids lining up fpr the Finger Skate competition
The Finger Skate park
We developed customized Nescau Radical Sessions stickers, helmets, hoodies and t-shirts for the event.