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Character design for a product’s new flavour variants

Nescafé Body Partner
Your buddy for good health

To launch Nescafé’s newest range of instant coffee with healthy ingredients, three characters were created, one to represent each new ingredient - collagen, soya and calcium. Used as a visual device for this new range of coffee variants, the characters act as health buddies for coffee drinkers, offering little tips on how to keep fit and look good every time you enjoy a cup of Nescafé coffee.