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About

Copywriting portfolio
Published:
Alka-Seltzer
Don't be tortured by food.
Copywriting: Nayara Lima & Erick Mendonça
Art Direction: Marlos Lima & Rodolfo Fernandes
Creative Direction: Fábio Astolpho
Xerox
Guerrilla with giant origamis to promote the Water Proof Paper from Xerox.
Copywriting: Nayara Lima & Fernanda Machado
Art Direction: Paulo Barbosa & Joy Horkey
Creative Direction: Joseph Delhommer
Good Vibrations
"Politician loses her fake teeth in front of cameras during debate." 
(Brazil, August 2007.)
There are things more embarrassing than going to a sex shop.
"During concert, singer is caught on camera with tampon string dangling between legs." 
(USA, April 2009.)
There are things more embarrassing than going to a sex shop.
Copywriting: Nayara Lima & Stéphanie Zampollo
Art Direction: Juarez Rodrigues
Creative Direction: Paulo André Bione & Mihnea Gheorghiu
Virgin Atlantic Upper Class
It's hard to hold back tears when you are about to fly without an on-board bar.
Next time fly Virgin Atlantic Upper Class.
Copywriting: Nayara Lima
Art Direction: Patricia Sirera
Creative Direction: Dan Treichel
Campbell's
Don't work on an empty stomach unless your job requires you to.
Campbell's microwavable soups
Don't work on an empty stomach unless your job requires you to.
Campbell's microwavable soups
Copywriting: Nayara Lima
Art Direction: Patricia Sirera
Creative Direction: Dan Treichel
Design Within Reach
Furniture for people that never miss a thing. Not even that newspaper.

Copywriting: Nayara Lima
Art Direction: Paulo Barbosa
Creative Direction: Todd Taber
Peta
To show people the truth about horse racing, we created the Peta Binoculars and distributed them at races entrances. Instead of working as common binoculars, they bring denouncement imagens on their lens, so people can finally see the horros of horse racing.
Copywriting: Nayara Lima & Renato Simon
Art Direction: Juarez Rodrigues
Creative Direction: Paulo André Bione, Eduardo Marques & Fábio Astolpho.
American Red Cross
We are going to invite people to donate money in a moment coins are inconvenient: 
when passengers are about to go through a metal detector.
Copywriting: Nayara Lima & Stéphanie Zampollo
Art Direction: Lucas Santos
Creative Direction: Paulo André Bione, Fábio Astolpho & Mihnea Gheorghiu.
Ford Ka
Copywriting: Nayara Lima
Creative Direction: Fabio Brandão
Benalet
Copywriting: Nayara Lima
Creative Direction: Paulo André Bione
Brahma
Do you want to curse the referees in the next World Cup? 
The app Xinga El Juiz will help you to swear in the referee's language (English, Japanese or whatever you need).
1) Select the match.
2) The app shows who is the referee and will automatically set up for his language.
3) Translate.
Copywriting: Nayara Lima & Renato Simon
Art Direction: Felipe Yamaoka
Creative Direction: Paulo André Bione, Eduardo Marques & Mihnea Gheorghiu.