Navy Jerry's
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About

About

Navy Jerry's Rum Bar and Restaurant is a freshly opened bar in central Helsinki. Like the name says, Navy Jerry's has a strong 1950s naval theme … Read More
Navy Jerry's Rum Bar and Restaurant is a freshly opened bar in central Helsinki. Like the name says, Navy Jerry's has a strong 1950s naval theme from the drinks and menu to the smallest details in the interior design and even the location. Among tens (if not hundreds) of marine-like restaurants and bars in Helsinki, Navy Jerry's strongly stands out as a fresh night life alternative. The identity embraces the marine theme, in a way that appeals to the demanding party generation. From marine tattoos and sailors' drinking songs to the ports of Helsinki and Honolulu, a simple naval colour palette and tattoo-like visuals was created. Colour palette is based on US Navy Blue Gray and Light Khaki and the imagery has been strongly inspired by 50's marine tattoos. One of the key elements in the identity are NJ Typewriter and NJ Typewriter Stencil, the bespoke Navy Jerry's typefaces designed exclusively for the company. Read Less
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