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About

Navigation Voice of the Year promotion microsite
Published:


Created at Mito in 2009
A game promoting Nokia's own navigation software, commissioned by Nokia and T-Mobile. The aim of the campaign was to find the voice of the navigation, which was later on added to the software as an optional voice selection. The game's mechanism involved users dubbing a navigation video through the computer's microphone. Each player could enter the competition with one voice recording in Navigation Voice of the Year and Freestyle categories. The system could store up to five recordings, which could be edited freely. The microsite used Flash technology and we used Adobe Media Server for handling voice materials.