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Challenge: Develop a marketing platform for this Portland-based clothing company, committed to creating eco-friendly apparel that’s balanced betw… Read More
Challenge: Develop a marketing platform for this Portland-based clothing company, committed to creating eco-friendly apparel that’s balanced between beauty, performance and sustainability. Create and execute specific tactics to reach beyond its Oregon base. Solution: Created a multi-pronged effort to drive traffic to Nau’s two-month pop-up store in Soho. Results: Generated buzz around the brand and increased its retail outlet and online distribution through the use of in-store events, PR, guerilla and targeted marketing, product placement, sponsorships and partnership opportunities. Read Less
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