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Press Advertising: 37% of the world’s species are critically endangered. Because of CO2 levels, the perma-frost in the Arctic is melting, releasi… Read More
Press Advertising: 37% of the world’s species are critically endangered. Because of CO2 levels, the perma-frost in the Arctic is melting, releasing even more CO2 into the atmosphere. Thousands of birds are falling out of the sky, and thousands of whales and dolphins are drowning in shallow waters. Just how far can nature be pushed before it gives up completely? Our solution: Animal suicide. They’ve given up and had enough of the world they live in. Taking our inspiration from an Italian animal artist, we’ll use dark humour, stuffed animals, and stark, simple surroundings to create shocking yet poignant scenes featuring animals that have simply lost the will to live. Read Less
Published:
Goodbye Cruel World. This rabbit was actually found dead at the side of the road. Could she avoid being run over or was she pushed too far by our relentless destruction of her habitat? How far can we push nature before it simply gives up?
 
Goodbye Cruel World. These mice were actually found drowned in a canal. Could they fall in, or did our destruction of their habitat push them over the edge? How far can we push nature before it simply gives up?
 
Goodbye Cruel World. This tree sparrow's death was actually a mystery. When a whole flock of birds fall out of the sky, maybe we should see it as a cry for help? How far can we push nature before it simply gives up?
Adfest 2013, 1 Bronze(Print Craft)
Kam Fan 2012, 1 Silver, 1 Bronze and 1 Merit
Busan Ad Stars 2012, 1 Gold(Campaign, Print Craft), 12 Crystals from 16 Finalists
Best Print Of The Week By Best Ads, 4th April 2012
Best of Ogilvy Asia Pacific 2012