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When promoting Nepal as a tourist destination, the challenge was to create work that was visually arresting, fun, memorable and effective. This w… Read More
When promoting Nepal as a tourist destination, the challenge was to create work that was visually arresting, fun, memorable and effective. This was mainly due to the minuscule budget available. So in a magazine crowded with great travel photography, we did not want to put an advert that had... well another travel photograph. Something like this would pop out of the page and tap the reader on the head and then pose with a smile... Read Less
Published:
Print Ad Campaign for Weekend Packages
Nepal is a beautiful country. Within its tiny borders are tons of activities that can be done within a weekend. Most people associate Nepal only with mountaineering and tough treks. Not true. They think they need to take out at least two weeks to visit Nepal when in fact some of the activities can be enjoyed over a weekend. 

Also, we completely abandoned photographs and chose a cartoon type illustration as the visual platform. Simply because there are thousands of photos of Nepal online, so why add a few more to the heap? With illustrations, we are stimulating not what is but what's possible. 

The one-horned rhino is Nepal's pride and joy. The 'tourist' takes the form of this magnificent animal and lives like there is no tomorrow.... that is until they decide to come back for another mini adventure. Thus, Naturally Nepal, once is not enough.