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Natural Rewards, a Graphic Standards Manual
Natural Rewards, Health Food Store
Brand Graphic Standards Manual
Student Work Spring 2011
The objective of this Brand Identity II class was to design a brand graphic standards manual. This included designing a new logo, developing the standards for the brand, designing the book, and designing the company's stationery. I chose to work on a local company called Natural Rewards, health food store. 

I chose to use off-white paper and a minimal color palette to emphasize the "natural, earthy" vibe of the company. The photography (which I shot) helps emphasize the color and vitality found in organic/natural products and the implied vitality obtained from eating these products.  
Business cards