Native Prime - Making global games local
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About

About

Brand & concept design for Native Prime. Based on tribal symbols and language diacritics, the visual work identify themselves as part of the new … Read More
Brand & concept design for Native Prime. Based on tribal symbols and language diacritics, the visual work identify themselves as part of the new localization tribe for games. Read Less
Published:
The localization tribe for games
Native Prime — Branding, art direction, website design.
ABOUT
Native Prime is a multilingual game localization company created by a cluster of monolingual companies from different countries. This strategy allows the new brand to focus on each country’s language to ensure a deep connection with the local gaming community.

BRAND CONCEPT
Being 'native' means fully understanding the local culture and language, engaging players in the game creating a truly immersive experience. By painting simple shapes in a letter (diacritics) we get a new local word or sound, which belongs to a specific culture. Just like tribes, since the dawn of time, have been doing to identify themselves with a culture or group by painting their faces with color and symbols.
(Sketch photography by Daniel Torrelló for internal use only)