NationWide Primary Healthcare Services
NationWide is a chain of primary healthcare clinics whose appeal lies in its personal approach towards treatment and its patients. A believer in the value of the well-loved and trusted family doctor,
NationWide required an identity that captured the essence of this tradition.
We created a visual identity that united two symbols of compassion and medical care, a heart and a cross.
This identity was key in reflecting the warmth and sincerity that NationWide believes in. The rebranding brought a personal and endearing touch, which the healthcare industry generally lacks.
Patients who visited NationWide found the new identity charming and hospitable. The environment we crafted created a feeling of ease and homeliness that is absent in many healthcare units. The word-of-mouth approval convinced a greater number of patients to opt for NationWide's services, who were more willing and
comfortable during visits and consultations. In addition, the morale of the employees also saw a marked rise.