Natfood Ice-tea (thè freddo), illustrations and product campaign
Design and develop a range of illustrations for a print campaign and collateral for a brand new product to be launch on the retailer market, a range of ready-to-use ice-tea for cafeterias and coffee shops.
Task: Promote an Ice-tea making focus on the naturalness and the freshness of the product.
Solution: Taking inspiration from the tea leaves and how these are transformed into the dried leaves for brewing tea I’ve associated the creation of origami, infact that’s begun from a simple sheet paper. The italian words for sheets of paper and leaves of tea actually are the same - fogli di carta and foglie di thè -.