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About

Nat Geo People - Channel Branding
Published:
National Geographic International is launching a new channel and LUMBRE spent the entire second half of 2013 creating the complete branding for Nat Geo’s new star. 
 
Nat Geo People offers unfiltered access to the true stories of real people from all over the world with the adventure and cultural exploration you expect from National Geographic. 
 
For this project, LUMBRE had to flex its broadcast design studio muscles, its production muscles and its creative muscles to create and produce 8 distinct filmed idents, navigation packages for on air, the off air toolkit, 8 unique pieces of music, and a enormous amount of additional materials to be used in all the different regions that Nat Geo People will be broadcast.  
 
It was a great way to finish off 2013 and we feel it sends LUMBRE in the right direction as we begin 2014.
Other elements
 
Stills
Bumpers and Promos
ppt Backgrounds
Off air
Credits
 
Client:
VP Creative and Consumer Marketing NGCI: Emanuele Madeddu
VP Branding and Creative Fox International Channels: Florencia Picco
Branding Director Fox International Channels: Mariano Barreiro
 
LUMBRE:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director: Adriana Campos
 
Art Direction NGP: Andy Cambiasso, Adriana Campos
Design: Andy Cambiasso, Adriana Campos, Javier Jauregui
Photography: Andy Cambiasso, Adriana Campos, Sergio Saleh
Animation and postproduction: Dario Becher, Andy Cambiasso
 
Production Company: El Zócalo
Direction: Maximiliano Ezzaoui, Natalia Bacalini
Production: Guadalupe Espinel
Cinematography and Camera: Maximiliano Ezzaoui
1st. Assistant Camera: Armando Freeze
2nd. Assistant Camera: Santiago Encina
Art Direction: Lucía Suárez
Custome Design: Melisa Califano
Casting: Leandro Carrizo
Catering: Lucas Dotta
 
Music and sound design: Emilio Haro, Pablo Paz

Music for the operative pieces' reel: "Lasidan" - Ali Farka Toure & Ry Cooder
Music for the Reel B: Jose Gonzalez 'Step Out' The Secret Life Of Walter Mitty Soundtrack