Add to Collection
About

About

Nat Geo Channel – New Visual Identity Proposal We were called by Lumbre to sketch the new image of Nat Geo Channel. We designed several pieces f… Read More
Nat Geo Channel – New Visual Identity Proposal We were called by Lumbre to sketch the new image of Nat Geo Channel. We designed several pieces for the Promotoolkit and the primetime series. The main slogan was " ignite the sense of true experiences through coming closer and being there." The idea was to use the typography in the scenes, achieving a sense of giant size and spectacular. Designers: Juan Bautista Fittipaldi / Adriana Campos Creative Direction: Lumbre Read Less
Published:
We were called by Lumbre to create a system for editable promos and bumpers that reflect the new direction of the channel for it’s subsequent rebranding.
 
The client wanted us to find several creative takes, with varying levels of complexity while mantaining the spectacle that their shows require: a new concept to ensure that each program is a huge event.

The main slogan was " Ignite the sense of true experiences through coming closer and being there."  The idea was to use typography in the scenes, achieving a sense of giant size and spectacular.
 
Credits:
Creative Director at Lumbre: Sergio Saleh
Executive Producer at Lumbre: Pablo Encabo
Assistant Producer at Lumbre: Evelyn Robayo
Designers: Juan Bautista Fittipaldi / Adriana Campos / Jose Cambariere