Napkin Ideas

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  • The brief:
    Most good ideas on a McDonalds' napkin wins a placement at Mother.
    A couple of issues...
    Given only a few days we knew that going down the serious route of good ideas would leave us with a napkin full of rushed, merely par-boiled notions that we wouldn't be entirely happy with. Plus that's the way the vast majority of entries took it and we wanted to stand out.
    Our take on it:
    So we decided to go with a napkin full of ideas that are wacky, funny, and unbelievably common sense. Enjoy.
  • Just some of the ideas found on our napkin: