Naomi
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About

About

Independent jewelry designer with over 25 years of marketplace success. Lacking a true brand, the designer sought to establish a retail presence … Read More
Independent jewelry designer with over 25 years of marketplace success. Lacking a true brand, the designer sought to establish a retail presence and an expanded customer base. Read Less
Published:
Naomi

Independent jewelry designer with over 25 years of marketplace success. Lacking a true brand, the designer sought to establish a retail presence and an expanded customer base.

Challenge
Bring the brand to retail environments. Challenge existing players, like David Yurman. Create a compelling brand story to drive sales at retail and trade on existing equity.
Execution
Developed brand story based around the designer's rich heritage. Created brand elements, including identity, brand inspiration book, retail packaging, and retailer pitch presentation box.