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One of South Africa’s most controversial celebrities, Nonhle Thema co-stars in the latest Nando’s TV commercial; the chicken takes the leading ro… Read More
One of South Africa’s most controversial celebrities, Nonhle Thema co-stars in the latest Nando’s TV commercial; the chicken takes the leading role, of course. The concept is that Miss Thema is doing her best evil witch impression in front of the mirror, asking who is the “flyest of them all”. The mirror “roasts” her and suggests the biggest star is a flame grilled Nando’s chicken, ob-vi-aas-ly There is an interactive side to the ad as well. Visit http://www.NonhleRoast.co.za and send your very only Nonhle Roast to your friends and family, and implore them to go out and buy some Nando’s. The best part about making your own Nonhle roasts is that you can write whatever you want. Our guess is Nando’s is hoping for South Africa to get creative and start a bonafide Nonhle meme. Read Less
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This was my second major Nando's campaign.
 
Using Nonhle Thema's online popularity and playing on her perceived vanity, we used some of her popular phrases like "sit down" and "Boom" to highlight that there's none greater than the delicious Nando's chicken.
 
This campaign set the social networks on fire.