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Nación is a multi-purpose real-estate development project located in Monterrey, Mexico. With space for apartment homes, offices and stores, Nació… Read More
Nación is a multi-purpose real-estate development project located in Monterrey, Mexico. With space for apartment homes, offices and stores, Nación aims to be the ultimate all-in-one community for its residents. Our branding proposal takes that feeling of community and elevates it, creating a tactile sense of belonging, a nationalist pride. We took visual elements and symbols from flags and official governmental papers, such as passports and seals, and simplified and remixed them with bright, fun colors to create a modern look. With this project, we designed with the mentality of creating the identity of a brand new country. Read Less
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Nación
 
Nación is a multi-purpose real-estate development project located in Monterrey, Mexico. With space for apartment homes, offices and stores, Nación aims to be the ultimate all-in-one community for its residents.
 
Our branding proposal takes that feeling of community and elevates it, creating a tactile sense of belonging, a nationalist pride. We took visual elements and symbols from flags and official governmental papers, such as passports and seals, and simplified and remixed them with bright, fun colors to create a modern look. With this project, we designed with the mentality of creating the identity of a brand new country.
Nación es un proyecto de desarrollo inmobiliario de usos múltiples ubicado en Monterrey, México. Con espacio para departamentos, oficinas y tiendas, Nación busca ser la única comunidad todo-en-uno para sus residentes. Nuestra propuesta de marca tiene ese sentimiento de comunidad que crea una sensación de pertenencia casi como orgullo nacionalista. Tomamos elementos de banderas y documentos gubernamentales oficiales, como pasaportes y sellos, simplificando y mezclándolos con colores brillantes y divertidos para crear un aspecto moderno y familiar. Este proyecto se diseñó con la mentalidad de crear la identidad de un país nuevo.