Poster & Postcards
This project was done while studying at WINTEC where we were given tFor this project we were given the brief of creating a new campaign name, campaign poster, lookbook Poster and four postcards for the 2010 summer range. We were given NYNE's Logo and the exclusive use of their photographs to work with.
The campaign name 'Simply Deconstruct' was based on the seasons clothing having very simple pieces, but in a very modernist, deconstructed way. This inspired the design concept of chopping up the photographs in a simple grid and arranging them in a deconstructed layout. I chose to maximise negative space in my designs to keep within the feel of NYNE's existing branding.