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About

About

Branding for the 311 Citizen Service Campaign
Published:
NYC 311
The 311 Citizen Service Campaign 
The 311 Citizen Service campaignwas developed to launch the New York City government’s 311 program, and toraise awareness of the services and information that residents can easilyaccess by dialing 311.

For the campaign, the logo becamea poster, a billboard, a bumper sticker, and more: a direct communicationthrough typography and color. We used a basic color palette of yellow and blackto achieve maximum visual impact in a graphically busy city landscape whereeverything competes for attention. When people see DIAL 311, they know exactlywhat to do.

This identity can be seen on topof taxis, on bumper stickers on city vehicles and cabs, on garbage cans, ontelephone booths, in subways, on buses, on city websites, on electronicbillboards and apps. It also appears in two Public Service Announcements andhas set the standard for government information agencies across the US.