Objective: To stand out from the dozens of different advertising agencies competing for ad space each new publication.
Our solution: To use the slogan of our agency, Digital for Real Life, to excel.
And what better way to do that than to give the reader the opportunity to enjoy a small and enjoyable part of real life guided by a digital application?
So we present and feature our ad space with a radically different visual identity and create the first coaster ad, which entices the reader to enjoy a complimentary pincho de tortilla and caña (a small portion of Spanish omelette and a small beer, a common delightful snack in Spain).
Its procedure is quite simple - the user reads a QR code that takes him into the app, which then uses geolocation, and eventually shows him the way to the bar where he will cash-in his coaster for his special treat
at the moment it hits the bar.
So by simply cutting out the ad and following a few steps which leads him to the bar, the user has the ability
to enjoy one of the best things in the real world, thanks to our agency's digital world.