The Dutch Public News Broadcaster Rebrand
Leader, DLS-system, Graphic System, Online, Brand Guide
NOS News is the leading news program in the Netherlands. The new package is designed based on the idea to maintain it’s position and at the same time bringing it closer to the public. That’s why the design is: open, transparent, clear, accessible and is setting the stage for the news anchor. The opener can be used with and without headlines. The reference of the package can be found in the insight that news is around us, brought to us in bits and bytes through global data streams and information points.
The O here works as a guide and platform that gathers and spreads our news.