• NMa Annual Report 2010
    The Netherlands Competition Authority

  • The theme for the annual report 2010 of The Netherlands Competition Authority (NMa) is cooperation. For an organisation cooperation mends awareness, self-reflection and openness. Cooperation has also the effect of enabling everybody to look at their work from an entirely different angle, which is invaluable and something that can be achieved through humor as well. The design is a mix of clearness and humorous through the typography and drawings. The typography is making statements. The drawings made by famous Dutch cartoonist Peter van Straaten, illustrating the theme of cooperation and has a light-hearted style. Besides the concept and design, Total Identity took care of production support and handling.

    Client: NMa, The Netherlands Competition Authority, The Hague
    Project: Annual Report 2010
    Agency: Total Identity, The Hague

    Advisor: Elisabeth Kroon
    Creative Director: Edwin van Praet
    Design: Edwin van Praet, Yu Zhao
    DTP: Tommy Koolwijk, Paul Monster
    Illustrations: Peter van Straaten