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Freelance Project for Northern Kentucky University. Chosen by one of the graphic design faculty of the Visual Communication Design program at N… Read More
Freelance Project for Northern Kentucky University. Chosen by one of the graphic design faculty of the Visual Communication Design program at NKU to design the cover of the 2013-2014 Undergraduate Catalog. This catalog had several thousand copies printed and were distributed to the incoming freshman class. Read Less
Published:
Artist Statement 

For the cover design, I chose to focus on what the
undergraduate catalog really is to the students of NKU. 
It is a guide, a pathway for students to fulfill their goals
and degrees. I believe that learning from the past and planning for the future are essential to being successful and making a better world. We as students are the future; the abstracted stairs that lead upward and the emphasis on time in the cover design illustrate this progression. 
The forms, hues, and typeface in the design were all chosen to mimic the university's simple geometric shapes and color scheme visible throughout the campus. 

"Learn from the past, set vivid, detailed goals for the future, and live in the only moment of time over which you have any control: now.”
 
- Denis Waitley 

Brendan Jones
B.F.A. Candidate, Visual Communication Design 
Class of 2015

The catalog cover design, the banner graphic for the
online version of the catalog and the art for the CD version of the catalog were designed by Brendan under the art direction of Professor Julie Mader-Meersman as an independent project.