Add to Collection
About

About

Rebranding of Norwegian Association for Arts and Crafts
Published:

The Norwegian Association for Arts and Crafts (NK) is working to promoteand support and support contemporary crafts nationally and internationally. NK currently holds over 850 professional practicing artists and makers. NK’s main objective is to strengthen the arenas for contemporary crafts and improve the general working conditions for artist and makers through professional development, policy making, programmes and education and contemporary crafts development and networks.

The NK monogram is redesigned to reflect the strategy of the association: NK wanted a simpler and more elegant logo to express their profile as a professional and modern organization. Legibility issues with the old logotype were solved by using a Bodoni style typeface, thus making it more readable as letters, as well as scaling up the typography. We also supplied the identity with graphic elements based on the logo. NK’s webpage norskekunsthandverkere.no is redesigned together with Mesén. Whereas their old web was mainly focused on the members needs, the new website is aiming at a broader audience: As a visual showcase for Norwegian arts and crafts with a big and updated events calendar, a public members archive, as well as vital information for the members.