NIVEA - new identity, packages and advertising

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  • On this work, I had to modify all I want on Nivea, so I started by the logo.
    This is the actual logo, the one everyone knows.
  • Then I made a research about its evolution since he started to have this structure
  • After that I made a constructin grid to see how the logo behave on it
  • After that I started to set the base points of each letter
  • After this reasoning I remind a phrase of Wassily Kandinsky I read on his book (point and line to plane) 
  • That phrase made me to imagine different points on the logo
  • That points were used to make some cuts on the logo. The idea was to make it more actual, dynamic and not so heavy.
     
    I wrote a new slogan "fall in love again" to make it more glamorous.
     
    And this is the final result
  • The next step was to make the packages.
    I tried to make them homogeneous, clean and different.
    I decided to make all packages cylindrical to follow the language of the blue gallipot that is the best package that Nivea has.
    After that I defined colors for each categorie.

    We only have the blue gallipot but I created 2 more, a pink one (perfumed) and a grey one (soft)
  • After that I decided to make a limited edition for the gallipot. It was made by laser
  • The 2012 catalog
  • The bags
  • Shake-it cards, a different way to advertise and make the consumer have contact with the brand
  • Mini-cards that can be used to write any message
  • Flyer
  • The final step was to create a type root to use on posters. The type is dynamic, different and it looks nice on the posters.
    I took pictures of different body parts that can have or not an immediate reading