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The posters were attached with a transparent plastic vertical slider that held a replica of the Nirma soap bar in actual size. The required slidi… Read More
The posters were attached with a transparent plastic vertical slider that held a replica of the Nirma soap bar in actual size. The required sliding action was similar to that of sliding the soap across clothes when they are hand washed. It acted as gate when slid across the poster. Read Less
Published:
NIRMA- SOMETHING ISHY
A detergent bar that keeps colours from bleeding
We created posters that spelled out colours that blend into each other. E.g. Greenishyellow, Brownishorange and Greyishwhite. The posters were attached with a crafty transparent vertical slider that held a replica of the Nirma soap bar. Whenever the replica of the Nirma soap bar glided across the centre of the word, it would spell out two separate colours. E.g. Brown and Orange; Green and Yellow; Grey and White.