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The Rx Club Award 2013 Award of Excellence Direct advertising to promove Niquitin Mini. CREDITS Agency: TBWA\MILAN Executive Creative Director:… Read More
The Rx Club Award 2013 Award of Excellence Direct advertising to promove Niquitin Mini. CREDITS Agency: TBWA\MILAN Executive Creative Director: Francesco Guerrera, Nicola Lampugnani Creative Director: Hugo Gallardo Dominguez Art Director: Luciano Marchetti Copywriter: Mirco Pagano Photographer: Luca Fontana Producer: Valerio Minestra Production Company: Litogida, Riccardo Giannetti Account: Diletta Carminati Read Less
Published:
ONE YEAR SMOKE FREE
BOARD
BRIEF
NiQuitin Mini helps smokers to quit, day by day, by replacing one cigarett at a time. We had to create a gift, that worked as a motviational aid, for people who start using our product.
IDEA
Smoking is like a prison: when people try to quit, they count the days. 
SOLUTION
A calendar that helps people in their daily fight against smoking, by using the prisoner's language. 
Since they quit, they'll delete a cigarette a day, keeping an eye on their progress.
In the end, they'll have something to be proud: a blank calendar that show they are finally free from smoking.
PHOTOS