NIQUITIN - ONE YEAR WITHOUT SMOKING

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  • NIQUITIN - ONE YEAR WITHOUT SMOKING
  • BRIEF
    NiQuitin Mini helps smokers to quit, day by day, by replacing one cigarette at a time. We had to create a gift, that worked as a motivational aid, for people who start using our product.

    IDEA
    Smoking is like a prison: when people try to quit, they count the days.

    SOLUTION
    A calendar that helps people in their daily fight against smoking, by using the prisoner’s language. Since they quit, they’ll delete a cigarette a day, keeping an eye on their progress.
    In the end, they’ll have something to be proud: a blank calendar that shows they are finally free from smoking.