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R/GA collaborated with Nike and NIKEiD to create a premium experience within Nikestore.com for the new NFL gear. TheNFL Dunks NIKEiD experience l… Read More
R/GA collaborated with Nike and NIKEiD to create a premium experience within Nikestore.com for the new NFL gear. TheNFL Dunks NIKEiD experience let the users view, purchase and customize the Nike NFL Dunk shoes for all of the 32 individual NFL teams, not only with color but also with variations of team logos and word markups. Read Less
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R/GA collaborated with Nike and NIKEiD to create a premium experience within Nikestore.com for the new NFL gear. The NFL Dunks NIKEiD experience let the users view, purchase and customize the Nike NFL Dunk shoes for all of the 32 individual NFL teams, not only with color but also with variations of team logos and word markups.















































































































































Produced @ R/GA
Creative Direction: Mark Laughlin
Art Direction: Hoshi Ludwig
Visual Design: Jonathan Ayers, Erik Herrström
Interaction Direction: Paula Guntaur
Interaction Design: Josh Coe, Megan Ward
Production: Eric Hanser