NIKE "RUSH HOUR"
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For Nike Women, Nike Town USA, Nike.com
Published:
NIKE "RUSH HOUR"
Commercial, 2007 TRT: 1:11
Using the 30 minute laundromat wash cycle to frame a young, urban-dwelling woman's running break, In Secret Agreement sought to contrast the quiet hum of the laundry-mat with the ever present hustle and bustle of the big city. Sneaking away from her daily tasks, a young women enjoys the inner calm and release she experiences running amongst urban steel and concrete.
Credits:

Client: Nike
Producer: Christa Panfilio
Creative Director: Manny Bernadez
Rush Hour Campaign by Wieden+Kennedy

Produced by Julian King
Directed by Cassidy Gearhart
Photographed by Max Goldman
Written by Cassidy Gearhart and Julian King
Edited by Julian King and Cassidy Gearhart
Music and Sound Design by Omar Jon Ajluni
Colorist: Tom Poole / The Mill
Production Design: James Bednark
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