NIKE Plus / Buenos Aires 8979K Chicago / Challenge.

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  • NIKE Plus. (Arg)
    Bs. As. Chicago. 8979k. Challenge.
    Work developed at ®FURIA WORLD.
  • The Nike Plus system is an innovative technology that provides runners with an accurate information about the running performance; It allows to create an online training plan and connect with a world wide community of runners. 

    To prommote the sales of Nike Plus, Furia came up with a marketing concept, a big idea: “Why don’t we change an individual sport like running into a social sport.” Let’s run in teams, let’s race together. And all miles together to a common goal.

    The objective was to cover the distance between Buenos Aires and Chicago, 8979 K. The team, 15 runners. How?   Adding miles with Nike Plus. The price: the winning team leader gets to run the Chicago Marathon.

    The 360º was built around Facebook platform and included OOH, print, t.v., guerrilla, t-shirt graphics, merchandising, viral campaign and PR.

    30 running teams completed the challenge and 230 Nike Plus sets were sold in the first two weeks of the competition. 

  • Rejected opcion of logo.
  • Final Logo.
  • the map challlenge.
  • Facebook aplication & nike web page.
  •  “Subway” - 30” TV spot
      A man runs into the sub in Buenos Aires and gets out in Chicago.

    http://www.youtube.com/user/FURIAworldVIDEOS?feature=mhum#p/u/20/deNz8RycNgk
  •   “Taxi” -  30” TV spot
      A group of 15 runners run through the city in Buenos Aires, a taxi pass 
      by revealing only one in Chicago.

    http://www.youtube.com/user/FURIAworldVIDEOS?feature=mhum#p/u/21/3leDgkye098
  • Graphics for magazines and OOH.
  • Rolling Stone Magazine.
  • Cover. (CORRE MAG)
  • Back Cover. (CORRE MAG)
  • Insert (CORRE MAG)
  • LAP Magazine.
  • VIVA Magazine.
  • La Nación Magazine.
  • Outdoor doble graphic poster.