NIKE FREE WINDOW INSTALLATION 2012
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About

About

A Kinetic Sculture To Depict Sport Motion & Nike Free’s Flexibility Benefit.
Published:
Inspired by Nike Free Run+'s innovations, Flexibility, Breathability & Lightweight.
We came up with the concept, 'FREEDOM OF MOTION'. 
We also created  an art installation at retail window to elevate its product benefits to an emotional level.

The window installation attracted a huge amount of traffic and created a buzz on social media ' Sina Wei Bo'.

It has been named the "Best of the Best" 2012 marketing executions that happened around the globe in NIKE.

Kinetic Sculpture motion design inspiration from the sculpture artwork of Anthony Howe. 
Engineering by 1/2 Studio
Video by Xiao Dou

Concept: Queenie Yehenala, Mike Delaney

Below video is another version focusing on the consumer feedback. We shot it on one Saturday for 3 hours. There were about average 20 people stopped by the window and take photos every minute.
Media Coverage