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Galatasaray fans are known worldwide for their passion and for having the record of ‘loudest-crowd’ support in the stadium. In the build up to th… Read More
Galatasaray fans are known worldwide for their passion and for having the record of ‘loudest-crowd’ support in the stadium. In the build up to the play-off games of Europe’s biggest club tournament, Nike and Wieden+Kennedy Amsterdam launched a digital campaign enabling fans to fuel the fighting spirit of the team. The lion, traditional symbol of the club, became the insight for the ‘Aslan Avda’ (‘The Lions Are Hunting’) campaign, designed to unite the 25 million Galatasaray fans through social media and print. The creative centerpiece is an original artwork by Luke Dixon, featuring portraits of the players merged with the roaring lion. The artist is known for such depictions that merge the physical and the metaphorical, constructed through associations exploring the anatomical relationships between animals, objects and humans. Read Less
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THIS WAS A COMMISSION FOR NIKE FOOTBALL VIA WIEDEN & KENNEDY AMSTERDAM - MORE INFO ON THE PROJECT HERE - wkamst.com/ASLANAVDA