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A campaign to connect female runners.
NIKE – Club der Töchter
The running community for young women by NIKE.
To turn running into an attractive sport for young women, we founded a community which members met offline for running and online on Facebook. The "Club der Töchter" ID to the club was a running shirt with a special twist: The girls couldn't buy it, they had to run for it.

The clubhouse was set up on Facebook where everything is coordinated by especially recruited ambassadors. Apps on Facebook allow the girls to invite each other to runs, partys, special events and shopping offers. 

The campaign is still running and was adapted by NIKE for the U.S. market.
Agency: Jung von Matt/Neckar
Creative Directors: Michael Ohanian, Jacques Pense, Kai Heuser, Matthias Erb
Art Directors: Matías Müller, Katharina Hanel, Benjamin Beck, Jenny Orel, Thomas Lupo
Copywriters: Gün Aydemir, Norman Scholl, Alexander Seifriz
Programmers: Nils Döhring, Daniel Hübschmann
Photographer: Stefan Schmid

AME Awards Finalist